Which comes first, obtaining inventory or growing demand?
It’s the age-old chicken and egg scenario, but it’s also a problem that every marketplace SMB faces.
We speak to Imad Hammad, Founder of Car Switch to find out how he dealt with this issue by ‘hacking’ the system.
Car Switch is a UAE-based app and service that exists to eliminate the risk involved in buying and selling used cars. It does so by managing transactions, creating technical specs and assessing vehicles on the platform and even assisting users, in-person when completing the handover of the car.
Imad also touches on the legal challenges that come with having limited time and resources and how he uses delegation to solve them.
Thank you, Richard Wilkey and Harrison Clark Rickerbys Ltd for sharing your excellent advice and insights with us.